Coffee plays a major role in the economy of the country, contributing significantly to foreign exchange earnings and to the monetisation of the rural economy.
Currently, ca. 400,000 small holder farm families produce it and depend on it for their livelihoods. Coffee was introduced by Germans in early 1900s,

The horticulture industry in Rwanda is committed to the production of high quality and environmentally friendly products while ensuring the health and welfare of the consumers. The horticulture sub-sector offers considerable potential and can contribute positively

As per NAEB, agricultural export diversification is referred to as an introduction of non-traditional agricultural exports which in turn referred to as plants and farm animals products that have been (re-)considered as export commodities after the emergence of NAEB. Under this unit, NAEB seeks to ensure