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Rwandan Agri-Exporters Go Digital

National Agricultural Export Development Board (NAEB) in partnership with the International Trade Center (ITC) will empower not less than 30 Rwandan Small and Medium Agricultural Entrepreneurs with export oriented e-commerce solutions. Those to benefit in this scheme will include entrepreneurs with value added Coffee, Tea and dried horticultural produce. This call was made on 3rd October 2019 in an introductory workshop organized by ITC for agri-based value added enterprises in Rwanda.

This initiative is implemented through a joint project of the Ministry of Trade and Industry (MINICOM), German Cooperation Agency (GIZ) and the International Trade Center (ITC) in partnership with NAEB dubbed “Enabling the future of e-Commerce in Rwanda”. The project intends to promote trade of key Rwanda’s products through online platforms in collaboration with NAEB agri-export value added enterprises.

This initiative will change the way of Rwandan agri-exporters do business and adjust according to emerging global business trends with digitization. ‘‘Through this project, Business to Consumers (B2C) models will be applied to facilitate timely delivery of products, guarantee and direct linkages between exporters and consumers and enable open feedback mechanism.’’ Says Uwacu Cynthia, Export Market Development and Innovation Division Manager at NAEB.   

In partnership with NAEB, the project will deploy technical assistance to train these SMEs on registration of businesses under the E-Commerce solutions and the use of online tools which include: product description, story writing, digitization, online payment, E-Commerce service centres, Made in Rwanda virtual marketplace, International shipment, management and logistics among others.

The project will also provide export support services like bonded warehousing to enable accessibility to markets through digital channels. It is expected these trainings and facilitations will increase the volumes of Rwandan agri-export product volumes and revenues in the future.