Coffee consumers and buyers in Dubai can sample freshly brewed Rwandan coffee, one of the best specialty coffee in the world known for both a colorful history and an exciting taste on display at World of Coffee exhibition in Dubai. Six Rwandan Coffee growing and exporting companies are showcasing their specialty coffee at the event officially launched on 12 January and running through 14 January 2022 at the Dubai Exhibition Centre.
It is the first time that the World of Coffee exhibition, the international event for coffee professionals, is hosted in the Middle East. Rwandan coffee, which almost exclusively features Arabica beans of the Bourbon variety with a bright, but deeply complex flavor profiles is one of brands featuring in this exhibition which attracted over 1,000 exhibitors and brands from six continents and over 44 countries.
Coffee consumers, buyers and distributors as well as roasters could be seen at the Rwanda stand to taste and interact around the Rwandan coffee, famed for rich body, high acidity, intense flavor and delightful aroma.
The event has provided an excellent opportunity to meet and network with different players involved in coffee supply chain.
“Rwanda seized the opportunity to participate in the World of Coffee event at Dubai Expo 2020 to showcase Rwanda’s high quality specialty coffee, meet and network with coffee consumers and buyers with the objective to grow the market for coffee exporters and ultimately contribute to the country’s economy and improve the incomes of Rwanda’s over 400,000 coffee farmers,” H.E Emmanuel Hategeka, Ambassador of the Republic of Rwanda to the UAE said during the official opening of World of Coffee in Dubai.
“With such events, we look forward to increasing and expanding Rwandan specialty coffee in the UAE, the whole GCC and beyond,” added Ambassador Emmanuel Hategeka.
Rwanda’s high elevation and moderate climate conditions make the country an ideal place for the unique coffee growing conditions, and the beans are popping with earthy and fruity flavors. That earthy quality gives the coffee a satisfying mouth-feel, ending up with a wonderful mixture of delicate flavors and full body.
Rwanda specialty coffee is also served for free at Café & Retail in the Day light zone of the Rwanda Pavilion located in the Opportunity District of Expo 2020 Dubai.
Over 2.25 billion cups of coffee are consumed globally every day, while the global market value of the beverage is expected to see an annual growth rate of 5.5 according to Mordor Intelligence.